Google Ads · Meta Ads · Google Analytics 4
Advertising counted like any other cost
We run Google Ads and Meta Ads for hotels, apartments and real estate agencies — and show in plain numbers what one acquired customer costs.
- of advertising budget managed in total
- 500 000 zł
- properties in Poland and Europe
- 28
- markets: Poland, Europe, United Kingdom
- 3
What we specialise in
Hotels and accommodation
campaigns built for direct bookings instead of commission to intermediaries
Apartments and short-term rental
off-season occupancy and measurement of the whole booking path
Real estate agencies
winning listings from owners, not only buyers
Local services
enquiries and phone calls, counted one by one
What we do
Google Ads and Meta Ads campaigns
Google Search, Facebook and Instagram. Budget settled against the cost per acquired customer.
Conversion tracking
We set up Google Analytics 4 and Google Tag Manager. The account counts enquiries, bookings and sales.
Data verification
We check that the numbers in the reports match what actually happened. Every defect is described and costed. Reports written so the owner understands them, not only the specialist.
Monthly reporting
Every month you get a summary of spend and results. No jargon, with cost per acquired customer first.
How we work
Conversation and goals
We get to know the business: what it sells, to whom, and how much one customer may cost for it to pay off. Without that number no campaign can be judged.
Analysis
We examine the current ad account, the website, the competition, and whether the existing tracking counts the truth.
Plan and budget
What we do, in what order, what it costs and what we expect. We also say what cannot be promised.
Tracking setup
GA4, Google Tag Manager and conversions are set up before the first złoty is spent. Optimising numbers nobody verified is guesswork.
Campaign launch
Account structure, keywords, negatives, ad copy and creatives. Brand and non-brand reported separately.
Optimisation and reporting
Every month: what we changed, what it produced and what one acquired customer cost. Written so the owner understands it.
Pricing
A flat monthly fee. You pay the advertising budget directly to Google, Meta and TikTok — we take no commission on it.
Monthly retainer
Google Ads management
Search, shopping and remarketing campaigns.
from€520/ month
Meta Ads management
Facebook and Instagram.
from€520/ month
TikTok Ads management
Video and reach campaigns.
from€520/ month
Two platforms
from€890/ month
Three platforms
from€1,180/ month
Several properties or branches — priced individually.
Included in every retainer
- Campaign management and ongoing optimisation
- Conversion tracking and data accuracy checks
- Monthly report with the cost per acquired customer
- Recommendations for the following month
We do not run campaigns without analytics — it is one package.
One-off services
Ad account audit
Campaign structure, keywords, negatives, bids and budget. A list of defects with each one costed.
from€590
GA4 and GTM analytics setup
Conversion tracking configured from scratch: events, order value, consent, and verification that it counts correctly.
from€470
With an ongoing retainer the audit and the analytics setup are included in the first month at no extra charge.
Also available, priced individually
- Ad creatives and graphics
- Ad copywriting
- Website design
- Website and landing page build
Prices converted at 4.25 PLN to the euro and updated quarterly.
Case study
- of tracked traffic was not real visitors
- measurement defects, each costed
- of revenue came from a product the site did not show
Measurement audit for a group of accommodation properties. The client is not named — at their request.
Who we are
- Currently running
- ad accounts for a network of 28 properties in Poland and Europe, and a subscription service in the UK market
- Certification
- Google Analytics
- Tools
- Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Microsoft Clarity
- Engagement
- remote, on a B2B contract
Contact
Tell us about your property or business — we will reply with a proposed first step.